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Sophie Hoath
- Location:
- United Kingdom
- Languages:
- English, Spanish
- Issues:
- Climate Change, Child Welfare, Democracy, Power & Governance, Technology & Data, Women and Girls, Human Rights
- Expertise:
- Impact Producing, Consulting, Impact Strategist/Advisor, Campaign Implementation, Designing impact guides, Impact evaluation
- Cultural/racial identity:
- White (British/Irish)
- Self identification:
- Female
Bio
Sophie is an impact producer and creative strategist with over 6 years of experience translating complex social issues into impactful messaging that lands. In 2026, she founded GuardGoose Media - a production house/media advisory built to unlock the potential of mainstream entertainment for social impact.
Before founding her own practice, she was an Advisor to UNICEF's Director of Global Communication and Advocacy, working hand in hand to author the organisation's strategy through 2030 for communicating and advocating for children across 190+ countries and territories. It was the first of its kind to formally address the impact potential of gaming, creator economy, and misinformation and AI as emerging threat vectors - she also led the development of UNICEF's first slate of branded podcasts aimed to seed child rights messaging through entertainment-first formats.
Before UNICEF, she ran content and events under Reuters' flagship IMPACT arm, where her team built a content-and-live-events franchise encompassing a global forum for Heads of State and FTSE 500 CEOs to make ambitious climate pledges, as well as reaching 78 million social impressions annually with climate positive messaging.
Her current slate spans documentary, reality, drama and audio, working alongside the likes of Motto Pictures, Oyate Films, Balloondog TV and others; pitching original formats to mainstream broadcasters across the UK and US; and addressing topics spanning political isolationism, misinformation, women's healthcare, and environmental justice. She's a member of the Global Impact Producers Alliance, an alumna of the first ever BAFTA albert x Together Films Impact Producer Accelerator, and a curator for the Bellavista Film Festival (Spanish-speaking, across LatAm).
She also holds a BA and MPhil in English Literature from the University of Cambridge (Cambridge Trust/Downing Scholar), where her 2019 dissertation on Kanye West and 'socially conscious rap' outraged the Daily Mail enough to make front-page headlines. Reach her at sophie@guardgoosemedia.com.
